Sony Ericsson W350, W760 & Z555

The new Sony Ericsson W350 puts music on top with a combination of favourite Walkman® features and a unique flip design

Las Vegas, USA – 6th January 2008 – Sony Ericsson today announced the launch of the W350, a Walkman® phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman® phone family can be used with the new Bluetooth™ Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

“The W350 Walkman® phone offers a combination of key easy-to-use music and phone functions in a stylish, compact form,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “It is designed to appeal to men and women on-the-go who want a stylish, compact phone that offers a complete MP3 experience at an affordable price.”

W350 Walkman® phone – Simple to use, stylish to carry

• Unique style – 10mm slim Walkman® phone with a unique flip design
• Walkman® on Top – navigate your music collection from simple keys on the phone’s front
• Fun music features – name a song with TrackIDTM
• Bluetooth™ Stereo Streaming – for wirefree music listening

A style statement
You’ll draw admiring glances when you take the W350 out of your pocket or bag. At just 10 mm thin, it is sleek enough to fit comfortably with no bulges into your pocket or purse. Its unique flip covers the keypad for a minimalist look. Available in trendy colours including Electric Black with orange accents, the phone is a classy yet modern statement that is never out of place whether at a music gig or a football match.

True Walkman® player experience
The W350’s Walkman® player can easily be accessed and operated even without opening its flip cover. With Walkman® on Top, key MP3 functions including Play, Pause and Scroll are outside the phone’s flip cover so you can use it just like you would a standalone MP3 player.

The W350 makes it straightforward to transfer music onto your phone. Whether your favourite tracks are on a CD or on your computer, all you need to do with the phone’s intuitive Media Manager software is drag your tracks from your computer onto your phone via a USB cable. You can store up to 470 tracks 1)* or 40 entire albums1)* and, once your music is onto your phone, it’s also easy to navigate around it with the Walkman® player.

Never miss a beat
You’re at the bar, and a song plays that you used to love... but you just can’t place it! Sounds familiar? We’ve all experienced this, and thanks to TrackID TM, it need never happen again. Just record a few seconds of the song into the phone’s microphone (or tag it from the built-in radio) and use TrackIDTM to identify it. The phone provides you with the name of the song, the artist, and even the album so that you can download it and enjoy it again and again.

Stay tuned without wires
You don’t need to hold the phone in your hand to get the best out of the W350. With the Bluetooth™ Headset HBH-DS205, you can stream the music on your phone wirelessly to your ears! Your phone can be in your bag and you can still listen to the music, see which song is playing and take calls.

The W350i is an EDGE 900/1800/1900 phone that will be available in selected markets from Q2 2008. The W350a is an EGDE 850/1800/1900 phone for the Americas that will also be available from Q2 2008.

The new Sony Ericsson W760 Walkman® phone packs GPS and cutting-edge gaming, as well as an enhanced music experience, into a stand-out slider.

Las Vegas, USA – 6th January 2008 – Sony Ericsson today announced the W760, the first truly global Walkman® phone with tri-band HSDPA, enabling broadband speed downloads of the latest music and content wherever in the world it is used. Offering music on your mobile and much more, the phone delivers built-in GPS to help you find that secret gig, distinctive Stereo Speakers for sharing your music and the latest hit games, including Need for Speed™ ProStreet.

The W760 is a Walkman® phone that you will want to take with you everywhere. This is where the added protection from the multipurpose Active Speaker MAS-100 comes in. Announced today, it acts as a good-looking protective case, a speaker to let you play your tunes even louder and an FM radio antenna.

“People today are always on the move so it’s important that they can stay in touch and have their entertainment at their fingertips,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “The W760 fits perfectly into this lifestyle. It is bold, action-packed and takes the Walkman® phone beyond just music.”

W760 Walkman® phone – Enjoy and share – anywhere in the world

• Stay grounded – GPS and Wayfinder Navigator™1)
  built-in, plus Google Maps™ for step-by-step
  directions to your destination

• Share your music inside and out
  Twin speakers with Stereo Widening plus an
  optional Active Speaker for outdoor use

• Match your mood – choose and match your music
  with SensMe™

• Score big – great gaming features, motion
  control and widescreen gameplay.
  Need for Speed™ ProStreet preloaded

Find your way with GPS
Looking for the location of a gig or a new club? Even a new city poses no challenge for the W760. The phone’s built-in GPS with Wayfinder Navigator™1) lets you search over 20 million points of interest around the globe and talks you to your destination every turn of the way. There’s also a GPS-supported fitness application called Tracker that can tell you how fast, for how long and how far you ran (or walked!).

Share your music with your friends
Become the focal point of a spontaneous party or gaming experience with the W760’s powerful built-in stereo speakers. If outdoors, use the phone with the Active Speaker MAS-100 – a revolutionary case that not only looks fantastic but also protects your Walkman® phone at the same time as being a built-in speaker and FM radio antenna for enjoying music with friends.

Set the mood with the right music
The W760 helps select the right music for the occasion. Store up to 950 tracks2) on your phone*, and use SensMe™ to pick the music and tracks that match your mood in an instant. Navigate through a playlist with Shake Control – shuffle and skip through tracks, or adjust the volume, with just a shake of the phone.

The TrackID™ functionality allows you to identify any song you are listening to on the FM Radio or at a club. And with TrackID™ Charts, you can also review the most searched tracks in your country or anywhere in the world.

The intuitive Media User Interface rotates depending on how you’re holding the phone, so you can see everything you need at a glance. Auto rotate works for photos, videos and games3) too. Just twist the phone to change the view.

Get a piece of the gaming action
With the W760, gaming is more fun than ever. The phone allows you to play in landscape mode, with sound from stereo speakers and use of dedicated
gaming buttons like a gaming console. It is preloaded with the latest games, including Need for Speed™ ProStreet – where high speed and utter adrenaline
collide. The W760 is built for fast-paced action with a large 2.2” screen for great gameplay and Motion Sensor Gaming that allows you to play top games on your phone in 3D quality, using the motion of the phone to control the game.

Capture the moment
A quality 3.2 megapixel camera is built in to the phone. Just slide open the phone, press the camera button and capture the moment! Pictures can be stored on the 1GB Memory Stick or transferred to a PC using Media Manager.

The W760 is a UMTS/HSDPA 850/19002100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q2 2008.

The Active Speaker MAS-100 will be available in selected markets from Q2 2008.

The new Sony Ericsson Z555 combines advanced features with breathtaking aesthetics

Las Vegas, USA – 6th January 2008 – Sony Ericsson today revealed the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement.

Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth™ Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

“The Z555 is designed to reflect your look and attract attention,” said Sven Totte, Head of Style Marketing at Sony Ericsson. “We’ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.”

Sony Ericsson Z555 – A statement of style

• Gesture Control – manage calls with a wave of your hand
• Hidden display – for an uninterrupted finish
• Everchanging themes to suit the season
• Sleek design accessories to complete your look

Make a statement
Whether at work or at play, you have a personal style that’s all your own – a style and look that the Z555 sets off perfectly. With a unique diamond reflective finish on the front, and sophisticated details, it truly reflects your personality. Choose between Diamond Black and Dusted Rose and you will soon get noticed.

Just wave the interruptions away
The Z555 incorporates Sony Ericsson’s handy Gesture Control, letting you easily mute the phone or snooze its alarm without having to interrupt what you’re doing. When a call comes in, a simple movement of your hand back and forth over the phone mutes the ringtone. Similarly, sweep your hand over the phone when using it as your alarm clock to put it into ‘snooze’ mode. Works like magic!

Stay informed – discreetly
The Z555’s outside display shows you who is calling even without opening the clamshell. When it’s in idle mode, the outside display remains discretely invisible…with no compromise to the design.

The latest look
Just like you, the Z555 changes its look to fit the suit the season. The colours and designs that appear within the phone’s themes, effectively the look of the menu system and home screen, can update automatically as the year goes by. Linked to the phone’s calendar, the Z555 knows when it’s time for that summer look to give way to the fall. It even saves something special for big events like News Year’s Eve!

Indulge your passions on the go
The Z555 allows you to grab that spare moment in a taxi to catch up with your favourite band or even book. Store your favourite music tracks or audio books on the phone and sort them by chapters, albums or artists. Tune in to FM Radio for the weather, traffic or the latest celebrity news.

Snap the action as it happens
The Z555’s 1.3MP camera ensures that you’re always in a position to snap the action as it happens. Take a picture of a potential new purchase and send it as a picture message to a friend or upload it directly to your ‘blogsite’ so that everyone can share what you’ve been up to.

Accessorise to complete the look
Any stylist will tell you that no look is complete without the right accessories. The Design Collection offers four different stylish leather bags that complement
your style and protect your phone at the same time. This Collection offers creative and stylish carrying solutions that fit with your phone and your style.

The Z555 is also compatible with three sleek new Bluetooth™ headsets:

• The Bluetooth™ Headset HBH-PV708 offers the best combination of style and convenience – to keep you in touch whether you’re walking the dog or buying a coffee
• The Bluetooth™ Headset HBH-PV770 provides an alternative in-ear wearing style so that you can still use it while wearing your glasses or sunglasses
• The Bluetooth™ Headset HBH-PV712 reduces background noise and maximises comfort, letting you concentrate on the person you are talking with. It also raises the style stakes thanks to the two changeable Style-up™ covers included with it.

The Z555i is an EDGE/GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q1 2008. The Z555a is an EDGE/GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

[via: Press release]